Fortify Physiotherapy
Brand & Identity
With a background supporting professional athletes across multiple sports, physiotherapist Dafydd Rees set out to evolve from a solo practitioner into a team of performance and rehabilitation specialists.
Working closely with Dafydd, we developed a brand and visual identity that reflects the elite standard of his clientele, the pride in his craft, and the determination to deliver results under any challenge.
Fortify Physiotherapy draws inspiration from the ironworks of the Welsh Valleys where Dafydd grew up. The bold, angular wordmark evokes strength and precision, while a interventions of white-hot tones mirrors both the forging process and the transformation that takes place in recovery; building something stronger through pressure and care.
A collection of logos for a physiotherapy business named Fortify. The logos are in various styles, with some featuring the word 'Fortify' in different colors and fonts, and others with abbreviations 'FP.'
Back of a man in a fitness shirt with the name 'DAFYDD' on it, standing in a gym, holding a weight in his right hand, with a blurred man in the background.
Person holding a silver water bottle with 'Fortify Physiotherapy' printed on it, wearing a peach-coloured jacket and white pants.
Multiple business cards scattered on a surface, featuring branding for Fortify Physiotherapy, with a logo, contact information, and a small photo of Daffodil, the principal physiotherapist.
Smartphone displaying an Instagram post about ACL and knee injuries with a black and white photo of a person holding their knee, highlighted in color.
A vertical banner for Fortify Physiotherapy with a black and white photo of a woman resting her head on her crossed arms, and a person receiving physiotherapy on their shoulder. The banner mentions sports, injury, post-op services, and includes contact information.
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Haiko
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