VOX Coaching
Rebrand & Web design
VOX Coaching specialises in confidence and communication training for subject-matter experts – people who know their field inside out, but want to connect more effectively with others and add clarity to their communication.
As the profile of their workshop participants began to shift, VOX saw an opportunity: to create a new, purpose-built course tailored to this evolving audience. But to do that with impact, they needed to refresh their brand – not just visually, but strategically. It was also a chance to reconnect with markets that had quietened in recent years.
We worked with them to realign their identity: keeping the distinctive orange that clients already loved, but rethinking how the brand moved, spoke, and showed up. The new mark told their story with clarity. The graphic language brought energy and flow. And, just like their workshops, the brand put the participants centre stage.
A man giving a presentation on stage in front of a logo banner for 'JOX Coaching'. The banner features a smiling red-haired woman and the phrases 'Be you, be confident, bespoke' and 'Discover more'. The man wears a pinstripe blazer, dark shirt, and white pants, holding a microphone or remote.
A person is participating in a video call on a laptop. The screen shows a man with blonde hair and a white shirt, with text indicating he is a communications skills coach named Peter Bailie. The laptop is on a blue surface, and the person is wearing a red garment.
Person holding a tablet with a course schedule displayed on the screen, including text and images about interviews and coaching, while using a stylus in a well-lit room.
Screenshots of three mobile advertisements for VOX Coaching, each promoting public speaking coaching with different messages and imagery, including a woman with a tablet, a smiling man holding a tablet, and a woman with glasses speaking.
A MacBook laptop displaying a coaching website with a man gesturing with his hands, wearing glasses, and a green shirt. The background of the website has the text 'Be you, be confident, bespoke' and a 'Get in Touch' button.
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