Welsh Encontro

Welsh Encontro is a large-scale, three-day music festival celebrating Samba and Afro-beat culture, bringing live music, workshops, and a mass busk to the Barry, Wales. With a strong focus on inclusivity and community engagement, the event attracts the general public alongside passionate performers travelling from across the UK, Europe, and beyond.

We were commissioned to develop a comprehensive brand identity and supporting design assets to match the festival's ambition. Working closely with the team, we built a visual system designed to elevate a grassroots cultural gathering to the professional production standards of an established international music festival.

The identity draws directly from the festival’s rhythm and kinetic energy. We created a dynamic, vibrant graphic language that applied seamlessly across a variety of physical and digital touchpoints. The result was a highly visible, engaging brand that helped drive record-breaking footfall and participant numbers; bringing the carnival atmosphere to life while putting the community centre stage.